instructional design

Mousify your Instructional Design for MAGICal Results

This On-Demand event was originally presented on November 7, 2023 (60 min)


Most training designs follow the ADDIE model training. Join Lenn Millbower in a one-hour webinar and discover an improved MAGICAL model—one that is straightforward and engaging—that he applied repeatedly when he worked at Walt Disney World and for many other clients, including health care, grocery, government, and utilities. 

Writing training for Walt Disney Entertainment was fascinating: Characters, Parades, Fireworks, Leadership, Finance, Orientation, and more. It also required a more engaging approach than the normal training audience. Entertainers are not known for their ability to sit through lectures. The training programs Lenn designed had to be inspirational, memorable, and motivating. Applying his entertainment background, his Learnertainment™ methodology, and brain learning theory, Lenn developed his own methodology, explained in the acronym MAGIC. 

What is the MAGIC model training?

Message – Identifying the emotional core of the subject to be taught 

Anticipation – Thrusting the participants into the experience 

Guidance – Teaching the most critical must-know information 

Investigation – Validating and expanding on the information presented 

Customization – Identifying and planning personal applications 

This simple, emotion-based sequence resonates deeply with learners. It is easy to use. Classes come together quickly. They flow seamlessly and logically. Learners experience a journey, not a lecture, and leave energized to take what they learned into the real world. Join us and learn how to go beyond the ADDIE model training and create your own instructional MAGIC. 

Attendees will learn

  • To identify an emotional hook that will matter to their learners. 
  • How to sort relevant content that must be taught and discard all other content using a content identification filter. 
  • How to place relevant content into the appropriate program segments using a design template worksheet. 
  • To identify the most effective activity placement locations in their instructional design.


Lenn Millbower, the Mouse Man™ and author of Care Like a Mouse, teaches Walt Disney-inspired service, leadership, innovation, training, and success strategies. Everything Disney touched seems magical. It isn’t. It’s a method. Lenn saw that method up close. He spent 25 years at Walt Disney World as an Epcot Operations trainer, Disney-MGM Studios stage manager, Animal Kingdom opening crew, Disney Institute, Disney University, and Walt Disney Entertainment management. Now, he shares methodologies that will help you make your own magic.

Connect with Lenn on FacebookTwitterYouTube, and at

Available on Amazon

ADDIE model training

ADDIE model training

ADDIE model training


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Mouse Man Consulting™

Discover the secrets of Disney-inspired success with Mouse Man Consulting™. Led by a former 25-year Disney leader, trainer, and consultant, we provide personal consulting, presentations, training, coaching, and other resources to help you create your own magical culture, leadership style, customer service, and employee engagement strategies. Get inspired by Disney and take your business to the next level with Mouse Man Consulting™!

Click here to learn more!

On-Demand Webinar Recording

Listen to the podcast

In this episode on the HRDQ-U In Review Podcast, Lenn Millbower, The Mouse Man™ and a 25-year Walt Disney World veteran, takes us on a captivating journey through the three distinct leadership personalities of Walt Disney himself. Drawing parallels to beloved characters, discover how Walt initially embodied the spirit of Mickey Mouse, then faced challenges akin to the irritable Donald Duck, and ultimately achieved a harmonious leadership style resembling Mufasa from The Lion King. Through this enlightening episode, we’ll explore the renowned formula followed by Walt Disney World leaders giving you the tools to assess your own organization’s leaders against the Disney model and chart a course to transform your Mickeys and Donalds into wise Mufasas who inspire and guide your path to a magical kingdom.
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