Mousify Your Instructional Design for MAGICal Results

Most training designs follow the ADDIE model of training. But there’s an improved, MAGICAL model – one that is straightforward and engaging – that can elevate your training events. Join Lenn Millbower as he explores the MAGICAL model, which he applied repeatedly when he worked at Walt Disney World and for many other clients, including healthcare, grocery, government, and utilities. 

Writing training for Walt Disney Entertainment was fascinating – characters, parades, fireworks, leadership, finance, orientation, and more – it also required a more engaging approach than the normal training audience. Entertainers are not known for their ability to sit through lectures. The training programs Lenn designed had to be inspirational, memorable, and motivational. Applying his entertainment background, his Learnertainment™ methodology, and brain learning theory, Lenn developed his own methodology, explained in the acronym MAGIC. 

What is the MAGIC model training?

Message – Identifying the emotional core of the subject to be taught.

Anticipation – Thrusting the participants into the experience.

Guidance – Teaching the most critical must-know information.

Investigation – Validating and expanding on the information presented. 

Customization – Identifying and planning personal applications. 

This simple, emotion-based sequence resonates deeply with learners. It is easy to use. Classes come together quickly. They flow seamlessly and logically. Learners experience a journey, not a lecture, and leave energized to take what they learned into the real world. Join us and learn how to go beyond the ADDIE model training and create your own instructional MAGIC.