The Power of Behavior Economics | HRDQ-U webinar

The Power of Behavior Economics

This On-Demand event was originally presented on January 23, 2024 (60 min)


Why do people make such interesting decisions? How can I influence the behaviors of my future and current customers? Behavior Economics is a science-driven approach to understanding why people make decisions. Aligning the science of decision-making with human behavior results in a powerful framework in which leaders can create experiences and services that resonate with those they serve. Think about it – at any given moment, we are engaged in some type of decision-making, which results in a variety of emotions and expectations. By understanding customer psychology, we can accelerate growth and engagement.

Understanding Customer Psychology

At any given moment, we find ourselves engaged in decision-making, whether it’s choosing a meal at a restaurant, selecting a product online, or deciding on a vacation destination. These decisions evoke a range of emotions and set specific expectations. By delving into customer psychology, we gain insights that can supercharge growth and enhance engagement and Behavior Economics.

Why attend the webinar?

Our webinar aims to unlock the power of Behavioral Economics and its profound implications for your business. Whether you’re a seasoned marketer or a budding entrepreneur, this session will provide you with invaluable knowledge and strategies.

Attendees will learn

  • Why people make decisions.
  • How to change behavior with easy-to-learn tactics.
  • The “3B framework” for behavior change.
  • How to influence people’s environment to create behavior changes.


Judith Cardenas, Ph.D., is the President and CEO of Strategies By Design, a consulting firm specializing in behavior design and innovation. She holds a Doctorate in education administration and training and leadership development from Harvard. With certifications in corporate coaching, ROI, innovation, and service design, she has served clients such as the UN, US Navy, and MIT.


logo image - strategies by design
Strategies By Design Group

Helping foster the culture of innovation needed to stay competitive in today’s modern, ever-changing market, the Strategies By Design Group applies innovative techniques and approaches to achieve immediate engagement and growth. And enhances the connection between behavior design and human-centric design.

Learn more at


Training Tools for Developing Great People Skills

This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

Learn more at

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Everyone is talking about HRDQ-U webinars!

The Power of Behavior Economics

“I hadn’t heard about behavior economics but what Judith shared made practical sense as to why so many initiatives fail.”

– Gina C.

The Power of Behavior Economics

“HRDQ training sessions are always an hour well spent!!!”

– Bill S.

The Power of Behavior Economics

“The webinar was eye opening. I was not aware of the 3Bs – Behavior, Barriers, and Benefits – and she did an amazing job of providing the content.”

– Arleen W.


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