HRDQ-U Webinar | Sprinkles

Sprinkles: The Coolest Ingredient for Innovating Service to Colleagues

This On-Demand event was originally presented on January 20, 2016 (60 min)


How many times have you heard that it was important to exceed your customer’s expectations? How about “always provide value-added service?” With customers’ constantly rising expectations, at some point, you run out of cost-effective room to add more.

Now, there is a new recipe for how to deal with this challenge: innovative service. What do sprinkles do to a donut? They turn good into gourmet. The Sprinkles principle is the coolest ingredient available for innovative service. Come to an array of principles and practices for creating value-unique service that will turn “wow” into “awe” and delight into devotion. Join Chip Bell’s fun, inspiring webinar, Sprinkles: The Coolest Ingredient for Innovating Service to Colleagues, to learn the recipe for enhancing your reputation, growing your customer base, and ramping up your bottom line.

Attendees will learn

  • That customers (including the colleagues you serve) are upping the standard for great service.
  • Customers don’t advocate good service; they enhance the reputation of those who provide service that is emotionally engaging and compelling. Learn techniques on how to make that happen.
  • The new model for great service is not Disney; it’s Cirque du Soleil – find out why.
  • How service scenography can powerfully decorate the experience you create.
  • New ways to take the effort out of the service experience you provide those you serve.
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HRDQ-U is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP®️ or SHRM-SCP®️ recertification activities.
Sprinkles: The Coolest Ingredient for Innovating Service to Colleagues


Chip R. Bell is a senior partner with the Chip Bell Group. A renowned keynote speaker, he has served as a consultant, trainer, or speaker to such major organizations as Marriott, Lockheed-Martin, Cadillac, KeyBank, Ritz-Carlton Hotels, USAA, Cornell University, Harley-Davidson, and Victoria’s Secret. Prior to starting a consulting firm in the early 1980s, he was Director of Management and Organization Development for NCNB (now Bank of America). The Chip Bell Group was in 2014 ranked number six in North America among mid-sized consulting firms for leadership development. Additionally, Dr. Bell was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne.

Chip is the author or co-author of twenty-one books, many national and international best sellers. Some of his previous books include The 9½ Principles of Innovative Service, Wired and Dangerous, Take Their Breath Away, Managers as Mentors, Magnetic Service, Managing Knock Your Socks Off Service, Service Magic and Customers as Partners. His newest book is Sprinkles: Creating Awesome Experience through Innovative Service. He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, and ABC, and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine, The CEO Magazine, WSJ MarketWatch, Leader to Leader and Fast Company.



Training Tools for Developing Great People Skills

This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

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Everyone is talking about HRDQ-U webinars!

Sprinkles: The Coolest Ingredient for Innovating Service to Colleagues

“Chip Bell is a very dynamic speaker. He kept me thoroughly engaged and wanting more!!”

Pamela S.

Sprinkles: The Coolest Ingredient for Innovating Service to Colleagues

“Chip Bell is terrific! He has such a unique perspective on how to delight customers and I found his webinar refreshing. He definitely gave me some new ideas on how to exceed expectations for both internal and external customers. Thanks, Chip!!!”

Jody J.

Sprinkles: The Coolest Ingredient for Innovating Service to Colleagues

“This was a fantastic webinar. I felt energized and motivated when he finished.”

Patricia D.


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