HRDQ-U Webinar | Performance Consulting

Performance Consulting: What Is It and Why Do It?

This On-Demand event was originally presented on April 25, 2018 (60 min)


Each year, learning and HR solutions are implemented with minimal performance change or impact. This is because performance change requires the active involvement of management and the implementation of multiple solutions – single solutions rarely result in change. Performance Consulting is designed to ensure performance change and business impact from solutions that are implemented. But what do people actually do who work as performance consultants? How is this process different from more traditional approaches? And what benefits occur to the HR and learning functions – and to the organization – because people use this process?

In this webinar, Dana Robinson, the author of several books on strategic partnering and performance consulting, joined by senior performance consultant Chris Adams, will answer these questions by illustrating how this process yields benefits such as improved employee performance, alignment of training with business objectives, and enhanced job satisfaction, ultimately leading to increased business revenue and a maximized return on investment.

Attendees will learn

  • How to define Performance Consulting and why it is a strategic, not tactical, process.
  • How to describe the two components of the mental model used by performance consultants to analyze requests.
  • How to ask powerful questions in responding to solution requests.


Dana Robinson founded Partners in Change, Inc. in 1981 and served as its President for 27 years. She is a recognized leader in the area of performance technology, assisting organizations in defining the performance of people needed to achieve required business goals. As a consultant, Dana has assisted hundreds of HR and Learning functions to transition from a traditional and tactical focus to a performance and strategic focus.

With Jim Robinson, Dana has co-authored seven books, including the first book ever published on the subject of performance consulting. This book, Performance Consulting: Moving Beyond Training, was published in 1995 and was selected by the Society for Human Resource Management (SHRM) for its book of the year award. They have also co-authored a book with Ken Blanchard entitled Zap the Gaps! Target Higher Performance and Achieve It! (2002). In 2005, a book focusing on the role of HR business partners, entitled Strategic Business Partner: Aligning People Strategies with Business Goals, was published. The third edition of Performance Consulting, co-authored with Jack and Patti Phillips and Dick Handshaw, was released in the spring of 2015. Collectively, books authored by the Robinsons have been translated into more than 15 languages.

Dana has received numerous awards throughout her career including the Distinguished Contribution Award by ATD and the Thought Leadership Award by ISA. In 2010, she was inducted as a Fellow into the Leadership and Organization Development Hall of Fame, and in 2013, she and her husband were given the Thomas Gilbert Award for Distinguished Professional Achievement from ISPI.

Chris Adams is a performance consultant and instructional designer with over 20 years of experience helping clients engage people, apply processes, and implement technology to improve human and organizational performance. He is currently a senior consultant for Handshaw, Inc. in Charlotte, NC.

In 1999, Chris was co-inventor of Handshaw’s award-winning software, Lumenix- one of the first content-managed platforms for e-learning. Chris has been a featured speaker for a number of ISPI and ATD chapters and has presented at regional and international conferences such as Training Solutions, The Performance Improvement Conference, and the Coast Guard Human Performance Technology Conference.

Chris is a long-time member of the International Society for Performance Improvement and was a founding board member of the Charlotte chapter, where he served as chapter president in 2013.

Chris holds degrees in mass communication and instructional systems technology. He is currently a doctoral student in the instructional design and technology program at Old Dominion University, where his research interests include applying new perspectives from design research to human performance technology.



Training Tools for Developing Great People Skills

This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

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