Measuring the Success of Employee Engagement | HRDQ-U

Measuring the Success of Employee Engagement

This On-Demand event was originally presented on January 31, 2024 (60 min)


Perhaps no other measure is as important as measuring employee engagement and experience. Gallup suggests that engagement is the number one talent measure, linking employees to organizational success, replacing employee satisfaction and organizational commitment. It has become the happiness measure for employees often labeled employee experience. As a result, organizations have implemented various engagement programs to avoid a disengaged work culture. However, these pricey endeavors can lose critical funding when they are designed without the business impact in mind.

Engagement can be monetized, and it is important to understand how this is and can be done. This webinar will trace the evolution of engagement, the importance of engagement, and how to determine the value of engagement using the ROI Methodology®, the most used evaluation system globally.

Individuals attending this webinar will receive a handout, job aid, and copy of the presentation. Attend this webinar to learn how to receive a free copy of the book, Measuring the Success of Employee Engagement: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). This 215-page book is both a reference (how-to guide) and a book of case studies. Print or e-copy is available.

Attendees will learn

  • Define engagement and explain its importance.
  • Trace the different ways in which engagement has been justified in organizations.
  • Identify five levels of outcomes from engagement initiatives.
  • Describe the steps to measure the impact and ROI of engagement initiatives.
  • Plan next steps.


Jack J. Phillips, Ph.D., chairman, ROI Institute, is a world-renowned accountability, measurement, and evaluation expert. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of over 100 books, he conducts workshops and presents at conferences worldwide.

Jack has served as training and development manager at two Fortune 500 firms, senior human resource officer at two firms, president of a regional bank, and management professor at a major state university.

This background led Jack to develop the ROI Methodology, a revolutionary process that provides bottom-line figures and accountability for all types of learning, performance improvement, human resource, technology, and public policy programs.

Jack has consulted with various organizations on employee engagement projects, including The Conference Board, and has taught thousands of individuals how to show the value of engagement.

Phillips has received several awards for his books and work. The Society for Human Resource Management presented him with an award for one of his books and honored an ROI study with its highest award for creativity. In November 2019, Jack and his wife, Patti Phillips were named two of the top 50 coaches in the world, by the Thinkers 50 organization. In addition, they were named finalists for the Marshall Goldsmith Distinguished Achievement Award for Coaching.


ROI Institute
ROI Institute

Founded in 1992, ROI Institute helps organizations evaluate the success of projects and programs, including measuring the financial return on investment (ROI) by implementing the ROI Methodology® into organizations. We do this by providing workshops, consulting, coaching, briefings and presentations, publications, research, and benchmarking.

Learn more at


Training Tools for Developing Great People Skills

This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

Learn more at

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Measuring the Success of Employee Engagement

“I am about to engage in a detailed training project for a major manufacturing firm. This webinar will help me be clearer about my outcomes and my results – as well as an ROI for my client.”

– Bob A.

Measuring the Success of Employee Engagement

“I found the information relevant and timely. Thank you!”

– Karen D.


Measuring the Success of Employee Engagement

“Enjoyed the webinar! Resources provided were great and the balance between the speaker and moderator made the webinar flow!”

– Gina B.


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