HRDQ-U Webinar | Enchanting Customers: The Heart of Innovative Service

Enchanting Customers: The Heart of Innovative Service

This On-Demand event was originally presented on February 15, 2017 (60 min)


We are all in the service business. Whether we serve colleagues, clients, patients, customers, or guests, we deliver products and outcomes designed to meet needs. Those we serve judge us less about the quality and “price” of our offering and more about the experience we create. In this era of social media, when reputations are made or smashed almost overnight, loyalty to a service provider comes from experiences that create a memorable story to share. No one talks or tweets about good service anymore, only service that is magical, stunning, ingenious, and profound. This session focuses on how to create value-unique experiences (not value-added) without adversely impacting the budget or bottom line. Join best-selling author and customer service expert Chip Bell as he shares how to stop delighting your customers with service that wows and start stunning them with service that awes.

Attendees will learn

  • The reasons value-added service only elevates expectations and ultimately creates a financially impossible dead-end street. Go for value-unique!
  • New ways to take customer or colleague information and intelligence to the level of deep insight that provides instructions for innovative service.
  • New approaches that touch your customers’ and colleagues’ hearts, leaving behind a strong, assertive advocate for your unit and service offering.
  • Valuable competence in innovative service through lessons from the most innovative service providers in the world. Remember, Disney World may delight; Cirque du Soleil stuns.


Chip R. Bell is a renowned keynote speaker and the author of several best-selling books, including Take Their Breath Away: How Imaginative Service Creates Devoted CustomersManaging Knock Your Socks Off ServiceWired and Dangerous: How Your Customers Have Changed and What to do About It, and Sprinkles: Creating Awesome Experiences Through Innovative Service. Global Gurus has ranked him among the top three customer service speakers in the world for the last three years. ranked him among the top 30 thought leaders in North America. He has appeared live on CNBC, CNN, Fox Business, ABC, NPR, and Bloomberg TV, and his work has been featured in Fortune, ForbesEntrepreneur, Inc. Magazine, CEO Magazine, Fast Company, and Businessweek.


Enchanting Customers: The Heart of Innovative Service

Training Tools for Developing Great People Skills

This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

Learn more at

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Everyone is talking about HRDQ-U webinars!

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“One of the most “enchanting” presentations on customer service. Great job!”

Cynthia B.

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“This was my first HRDQ webinar and it was great! Chip was engaging and energetic. I loved all his examples and how he tied them to the specific features. I’ll definitely be back for more webinars! Thank you.”

Jessica D.
Training Specialist
Secretary of State

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“I always enjoy Chip Bell’s webinars. Time very well spent. Thank you, Chip and HRDQ-U.”

Carol B.
C.E. Brooks Accounting


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