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Design Thinking: From Theory to Application (Part 2: Application)



You’ve probably heard about Design Thinking, whether through articles or online videos, but understanding its application can be a daunting task. How do you take the principles you’ve learned and turn them into real-world impact? How are companies actively applying Design Thinking, and what measurable business results are they achieving? Design Thinking isn’t just another trendy buzzword; it’s a well-established and practical approach to crafting solutions that are truly human-centered.

In the second installment of our 2-part webinar series, join Keith Keating, Senior Director of Global Learning Strategies, as he takes you on an in-depth journey through a compelling Design Thinking case study. This case study revolves around an initiative he spearheaded in 2018 for a Fortune 500 company. Keith will delve into the intricacies of each of the 5 phases of the Design Thinking application, sharing invaluable best practices and lessons learned along the way. Discover how his team successfully unearthed the Voice of the Learner and fine-tuned their Learner Experience Strategy based on the initiative’s outcomes.

Whether you’re a novice in the world of Design Thinking or an experienced practitioner, this session holds value for you. Keith will illustrate the tangible successes that can emerge from Design Thinking application, while also shedding light on potential pitfalls and challenges to navigate. By gaining insights from a real-world case study, you’ll be better equipped to kickstart your transformation from being a Design Thinking theory enthusiast to becoming a hands-on Design Thinking practitioner. Explore the practical Design Thinking application and harness its potential to create meaningful change within your organization. Join us for this enlightening webinar and be part of a transformative journey towards impactful Design Thinking application.

Attendees will learn

  • Best practices for preparing and conducting successful empathy interviews.
  • Best practices for a successful ideation session.
  • 5 Visual Thinking tools used to support the case study.
  • 5 lessons learned from the case study for Design Thinking application.
  • Next steps to evolve as a Design Thinking application practitioner.


Dr. Keith Keating has a career spanning over 20 years in L&D and holds a master’s degree in Leadership. He is currently pursuing his doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith has experience in a myriad of areas ranging from performance improvement, instructional design, leadership coaching, operations management, and process transformation. More recently, Keith has been leading clients in the design and execution of their global learning strategies. Regardless of the role, everything Keith does centers around problem-solving. He studied design thinking at MIT’s Sloan School of Management and found design thinking was a perfect tool to add to his problem-solving “toolkit.” Since then, Keith has been utilizing design thinking to help clients tap into understanding and resolving unmet customer and future workforce needs.

Available on Amazon

Design Thinking Application related book

Design Thinking at work book - design thinking application related book

The Design Thinking Toolbox book - design thinking application related book


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