Customers for Life: 5 Easy Steps for Turning a Goal into Reality

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Customers for Life: 5 Easy Steps for Turning a Goal into Reality

Customers for Life: 5 Easy Steps for Turning a Goal into Reality

This On-Demand event was originally presented on January 19, 2011 (60 min)


In today’s fast-paced business world, securing customer loyalty is more vital than ever – organizations can’t afford to let customers slip through their fingertips and choose to turn to competitors if they wish to succeed in the current market. But knowing exactly how to improve customer retention may not seem all that easy. Current research suggests there are five categories of excellent customer service. The key starting point is a proven approach to measuring and increasing individual awareness.

Join subject matter expert Bruce Matza in this informative customer service training webinar tailored to provide valuable insights, enabling you to translate your customer service objectives into tangible achievements. The customer service training webinar promises a comprehensive exploration of practical strategies aimed at retaining customers for life through understanding the key components of exceptional service.

Attendees will learn

  • Five skills every customer service professional needs to be successful.
  • How to identify service strengths and weaknesses.
  • Tips for recognizing opportunities to improve customer service and retention.
  • How to develop an action plan to improve customer service skills.
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HRDQ-U is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP®️ or SHRM-SCP®️ recertification activities.
Customers for Life: 5 Easy Steps for Turning a Goal into Reality


Bruce R. Matza is a well-known speaker, mentor, and facilitator. He brings a wealth of experience in executive leadership, retention, and customer service. He has over 35 years of experience with such prominent brands as Neiman Marcus, where he was a senior executive for 21 years. Bruce has advised numerous organizations including Walt Disney World, Harrods of London, Marriott, Motorola, Harley Davidson, Mandalay Bay Hotel & Casino, National Retail Federation, National Restaurant Association, American Society of Association Executives, US Chamber of Commerce, United Way of America and many others.

He is author and creator of Becoming a Customer Service Star, initially designed for Walt Disney World. Now in its 3rd edition, the assessment has been used by more than 250,000 customer service professionals around the world.



Training Tools for Developing Great People Skills

This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

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