Add Muscle to Your Level 1 Evaluations with Predictive Questions

Add Muscle to Your Level 1 Evaluations with Predictive Questions

This On-Demand event was originally presented on March 22, 2023 (60 min)


Have you ever wondered if conducting Level 1 evaluations is worth the effort? Or if you should stop using them altogether? If you’ve had these thoughts, you’re not alone. According to a 2019 Association for Talent Development (ATD) research study, 83% of organizations evaluate some learning programs at Level 1. Yet, only 35% view the data they collect as having either high or very high value.

So, is there something you can do to start getting more valuable results from your Level 1 evaluations? The answer is a resounding “Yes!” Start by including predictive questions in your Level 1s. Predictive questions forecast the results a learning program is likely to achieve. They also begin to answer the question business executives and L&D professionals both want to be answered: “Is this program delivering value?” These predictions aren’t proof that specific program outcomes are inevitable but rather a forecast that certain results are likely.

In this highly informative, thought-provoking session, participants will learn how to create three predictive measures: a Level 2 learning gain score predictive metric, a Level 3 training transfer predictive metric, and a Level 4 business results predictive metric.

Attendees will learn

  • How to use facts from a recent research study to benchmark their use of Level 1 evaluations.
  • How to create predictive questions to include in a Level 1 evaluation that enables you to forecast participant learning (Level 2), training transfer (Level 3), and improved business results (Level 4).
  • How to calculate three predictive metrics: a learning gain score, a training transfer likelihood score, and an improved business results likelihood score.
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Add Muscle to Your Level 1 Evaluations with Predictive Questions


Ken Phillips is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has over 30 years of experience designing learning instruments and assessments. He also has had more than a dozen of them published. He regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate learning and development groups. Since 2008, he has spoken at the ATD International Conference on the measurement and evaluation of learning topics. Since 2013, he has also presented at the annual Training Conference and Expo on similar issues. Before pursuing a Ph.D. in organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. In addition, he has written articles for TD magazine, Training Industry Magazine, and Training Today magazine. He also is a contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics. As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP®, now CPTD®) credential from ATD in 2006 and has recertified five times, most recently in 2021.



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This event is sponsored by HRDQ. For 45 years HRDQ has provided research-based, off-the-shelf soft-skills training resources for classroom, virtual, and online training. From assessments and workshops to experiential hands-on games, HRDQ helps organizations improve performance, increase job satisfaction, and more.

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Everyone is talking about HRDQ-U webinars!

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“Great content. Always wondered how to be more specific about measuring Level I, II, III, IV evaluations. Now I have a much better picture. Many thanks!”

Jan M.

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“This was a great webinar. I never thought that adding level 2, 3, and 4 questions to my level 1 course evaluation survey would provide such valuable information. Mr. Phillips was a great presenter as well as informative.”

Brenda W.

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“I’ve read a couple of books and attended a handful of seminars on L & D measures, and this was the most applicable and helpful to me! Thank you!”

Monica B.


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