Without looking at your company’s mission statement, would you be able to tell another person what it says? Could you paraphrase it? Most of us, no matter how long we have worked in our jobs, can’t do this. Take a moment to read the carefully crafted mission statement that announces to the world your organization’s ideals and values. These essential words and phrases are meant to guide the way your clients and customers are treated. These words should also point internally to the kind of rapport you expect between co-workers, management, and leadership in your organization.
A strong mission statement is crafted to project an image. It communicates a company’s persona. Perhaps your company’s statement captures its core branding position, helps it stand apart from competitors, simplifies its strategic direction. It’s a marketing tool, useful and necessary, but does it accurately reflect the culture of your workplace?