Show Biz Basics: Learnertainment Infused, Disney-Inspired Techniques for Engaging Trainees

Ever wonder why there are so many ads on television? They’re there because they work. Advertisers use entertainment techniques to deliver three goals: capture attention, maintain interest, and move viewers to favorable action. Hum. It sounds kind of like what the goals of a training program should be. In a different, physical realm, one visionary applied this formula and achieved amazing success: Walt Disney. His Disneyland theme park design is a master class in motivating people to notice, experience, and react to their surroundings. It worked for Disneyland. It can work for the learning room, too.

Based on his hugely popular session at Training 2025, Disney expert and lifelong entertainer Lenn Millbower pulls back the curtain on those show biz secrets. Using his lauded Learnertainment® techniques, he’ll demonstrate the methods advertisers, entertainers, and Walt Disney apply to capture and maintain learner interest and achieve incredible results. Demonstrating the techniques of emotional engagement, three-act movie structure, staging, visual attention grabbers, and music, Lenn will show you how to design and deliver entertaining learning events that keep participants awake so the learning can take hold. So, places, please. Get ready to deliver learning your learners will laud and achieve results your leaders will love.