Unfortunately, most popular definitions of creativity such as “brainstorming,” “generating big ideas,” or as being a “genius” or an “artist,” miss the incremental, but equally significant, contributions made by building on what others have done. They also don’t recognize that creativity is not just about coming up with ideas; it’s also about doing something with those ideas!
In order to help individuals be their creative best, Dr. Lynne Levesque developed the Breakthrough Creativity Profile.