Story-Based Strategies and Tools

Webinars     Workshops      Articles

Story-Based Strategies and Tools

Strategy - Marketing strategy
Share This Post:

About the Power of Story and Storytelling

Through storytelling, we are able to connect with one another on a deeper level, bridging gaps of distance and culture. When we listen to someone’s story, we gain insight into their perspective, their struggles, and their triumphs. We begin to see the world through their eyes, even if just for a moment. This shared understanding allows us to develop empathy and compassion for those who may be different from us. We start to recognize that our diversity is what makes us strong, and that we all have unique contributions to offer. Ultimately, storytelling helps us to cultivate a sense of belonging and purpose in the world, as we come to understand our place within a larger, interconnected community.

When most people think of a good storyteller, they picture a good public speaker. While that is often true, it is also true that we are all good storytellers. Infusing training with stories can be a powerful tool to connect with learners and ensure they are getting something out of the training. Many people may already be using stories in their training initiatives, but are they using stories in the right way?

Recommended training from HRDQ-U

Unleashing Communication: Story-Based Strategies and Tools

9 Storytelling Skills

There are 9 basic storytelling skills that will help you use stories in the right way.

  1. Eliciting: Prompt stories from others by asking the right questions and creating a safe space where people feel comfortable sharing their experiences. Skilled elicitors can encourage others to express themselves.
  2. Listening: Listening is one of the most important storytelling skills, believe it or not. Listening is more than just hearing the words that someone is saying. It’s about understanding the emotions and nuances conveyed to connect with the audience on a deeper level.
  3. Observing: Pay attention to the details all around you and draw on these observations to enrich your stories.
  4. Reflecting: Spend time reflecting on your own experiences and perspectives to use these personal stories in training. Storytellers who reflect can pull out the key insights and themes from their stories to then mold them to fit the training.
  5. Synthesizing: Bring together complex ideas and structures into a clear and engaging story that resonates with the audience.
  6. Modeling: Use stories as examples to guide behavior. It’s about demonstrating concepts and values through stories to highlight potential pitfalls.
  7. Selecting: Choose the right stories. When selecting what stories to tell, it’s important to think about the audience and select stories that are relevant, relatable, and impactful to that specific audience. Remember, each audience is going to be different.
  8. Telling: Telling is the art of delivering stories in a clear, engaging, and compelling manner. Telling involves using language, tone, and different delivery techniques that can capture the attention of the audience and bring the story to life. This may even be through adjusting pitch, using gestures, and using facial expressions to animate the story.

To Sum It Up

Storytelling is a powerful tool to communicate ideas and connect with the audience to ensure they stay engaged and retain information. However, incorporating storytelling into training initiatives is not merely about being a captivating public speaker; it’s about fostering connections and understanding. Honing the nine skills that we discussed in this post will help transform the way you tell stories and engage with the audience. As we embrace the power of storytelling in training, we unlock the potential to inspire, educate, and unite learners from all walks of life.

Headshot of Terrence Gargiulo
Terrence Gargiulo

Terrence Gargiulo leads the global storytelling consultancy He is the former Chief Storyteller of Accenture and the author of eight books. His article, “The Power of Stories: Personalizing the Learning Connection,” was awarded the 2018 Editor’s Choice Award from Training Industry Magazine. For his creative use of narrative, INC Magazine awarded Gargiulo with their Marketing Master Award. His work as an internationally recognized organizational development consultant earned him the 2008 HR Leadership Award from the Asia Pacific HRM Congress for his ground-breaking research on story-based communication skills.

Connect with Terrence on LinkedIn.

Recommended Training from HRDQ-U
Unleashing Communication: Story-Based Strategies and Tools

Unlock the power of story-based strategy to connect with people’s real needs. Discover how meaningful storytelling can accelerate learning and action.

More HRDQ-U Blog Posts

For as long as I can remember, I have loved a good story.

Human Resources: Then and Now
We read so much about putting the “human” back in Human Resources.

The way we work has changed exponentially and for good.

Related Topics
Career development
Career Development
Business coaching webinar
Creativity and innovation skills training
Creativity and Innovation
Webinar customer service
Customer Service
Story-Based Strategies and Tools
Decision Making
Diversity and inclusion webinars
Diversity and Inclusion
Story-Based Strategies and Tools
PM webinars
Project Management
Log In