Selling Style

Selling style is defined as the way a person performs sales based on their own behavior. Knowing your style is important, but knowing the style of people around you is just as important. For example, if your customer has a style different from your own, the likelihood of making the sale can be dramatically reduced. But when you understand your personal selling style and the individual styles of your customers, you are better able to adjust your behavior and close the deal.

The Four Styles

There are four selling styles that people tend to encompass. They are:

1. Direct: People who take charge, are in control, competitive, fast-paced, authoritative, and are leaders.
2. Spirited: People who are enthusiastic, friendly, motivators, high-profile, and decision-makers.
3. Considerate: People who are warm, counseling, cooperative, reliable, and caring.
4. Systematic: People who are accurate, objective, factual, organized, and problem-solving.

Once you know which one you are – and which one your current customer is – you can modify your sales technique and be better prepared for the journey through the sales funnel.

Additional Learning

Grow your knowledge about your personal selling style with HRDQ’s webinar Building Enriched Customer Relationships: What’s My Selling Style? Join expert John Dieseth as he shares how What’s My Selling Style empowers salespeople to uncover their own and each customer’s style. It provides powerful techniques on how to alter each sales call to complement the buyer’s style, enrich the customer relationship, and boost sales. Watch the webinar today!

This webinar is based on the HRDQstore product What’s My Selling Style, a best-selling training tool that helps salespeople analyze how they typically behave in a sales situation, identify their customers’ styles, and learn how to flex their own style to work with their customers. With increased awareness and flexibility, salespeople can use style to maximize sales and rise above the competition.