The First Key: Preparation, preparation, preparation

Benjamin Franklin once said, “Failing to prepare is preparing to fail,” which holds true, especially in hard conversations where emotions are running high. You may feel fully prepared if you have strong opinions about what you want. However, wise negotiators understand the importance of thorough preparation, investing time and effort in gathering information, understanding the interests of all parties, and identifying potential areas of agreement.
By answering relevant questions and analyzing the facts and motivations involved, you can confidently approach the conversation and navigate any challenges that may arise.
How can you implement this?
Before your next hard conversation, sit down and answer these questions:
- What are relevant facts, figures, background information, and data?
- What is your goal from the conversation?
- Just as important, what is your BATNA (Best Alternative to a Negotiated Agreement) – what’s the best course of action available to you if you can’t reach an agreement?
- What are some potential needs and concerns of the other party?
The more you thoroughly prepare this, the more confident you’ll feel navigating challenges that may arise.
The Second Key: Negotiations and hard conversations aren’t competitions – they’re an opportunity for collaboration

Rather than being fearful of pushback or being taken advantage of, expert negotiators adopt a “possibility” mindset. They don’t view these conversations as a zero-sum game where somebody has to win, and somebody has to lose. Instead, they approach each discussion with curiosity and open-mindedness, seeking innovative solutions and opportunities for mutual gain. Instead of fixating on rigid positions, they explore different perspectives, creating space for creative problem-solving and collaboration.
More importantly, having this mindset allows you to take the time to build rapport and trust, leading to both sides feeling more comfortable sharing their underlying interests. They ask, “What is possible here?”
How can you implement this?
Before your next hard conversation, sit down and reflect on the following questions:
- What assumptions am I making here that I could stop?
- What biases am I falling victim to here?
- What could I say and do to create an atmosphere of psychological safety?
By fostering an environment of openness and receptivity, you expand the potential for finding innovative solutions that meet the needs of all parties involved.
The Third Key: Don’t let your emotions control you

It’s only natural and human biology that our fight/flight/freeze response is running high in hard conversations, and we may not be thinking logically anymore. This clouds our judgment and hinders our ability to communicate effectively and to listen carefully. Intense anger can lead to risky choices, and sadness can lead us to overpay in negotiations. Staying composed and maintaining emotional control can create an environment conducive to rational decision-making and productive dialogue.
How can you implement this?
Before your next difficult conversation, practice some self-awareness by asking these questions:
- What emotions am I feeling, and where in my body am I feeling it?
- What do I need in order to calm my emotions down? (mindfulness? Grounding? etc.)
Then, in the middle of the conversation, try these skills if things are heating up:
- Take a step back and breathe
- Gather your thoughts to respond and not automatically react
- Use active listening skills to demonstrate empathy and understanding
- Suggest a break so everyone can cool down and then come back and talk about what happened
By taking proactive steps to manage your emotions, such as identifying and acknowledging them, employing mindfulness techniques, and utilizing active listening skills, you can reduce the impact of the fight/flight/freeze response.
What Should Be Your Next Step?
Put them into practice. By incorporating these three key skills – preparation, a collaboration mindset, and emotional control – you can transform difficult conversations into opportunities for successful collaboration. Embrace the strategies and tactics expert negotiators and mediators use, dedicating yourself to practice and refinement in negotiation and conflict resolution. With the right mindset and dedication, you can confidently navigate challenging conversations and achieve positive outcomes in any negotiation scenario.