Give People Permission to Be Courageous

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Often, the most powerful action you can take to provoke courageous behavior is to give people permission to be a courageous leader. Before starting my own company, I worked for Accenture, one of the world’s largest and most respected management and technology consulting companies, as its first-ever internal executive coach. Before moving into the coaching role, however, I remember being petrified at the prospect of coaching the senior executives whom I worked with.

As a middle manager, I had reported to a few of them and knew how intimidating some of them were. I feared that my lower rank would cause my coaching guidance to be discounted and that eventually my role would be marginalized. Nearly all of the senior execs had more business experience than I had, yet I’d be counseling them. Safety for me meant preserving the positive reputation I had built up prior to that moment. Moving into the new coaching role, I feared, might threaten it.

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I was so worried about failing that I strongly considered forgoing the opportunity, despite the fact that I wanted it badly. Now, admitting to your boss that you’re scared of failing is hard to do in any company. It is particularly hard to do in a company made up of hotshot consultants. But I was fortunate to be working for Hines Brannan, a seasoned and level-headed senior partner. Hines had a way of lifting my head up past the speed bumps of the moment so that I could view my career as a winding journey. So, I went to him and said, “Hines, I think you should consider placing someone else in the new coaching role. I’m okay with coaching people at my level, but it wouldn’t be fair for me to coach people who are more senior than me. I mean, I’ve reported to some of these people in the past. The thought of coaching them is just too intimidating.”

Hines listened patiently. Then, instead of telling me what a wuss I was being, he simply said, “But Bill, you coach me.”

He was right. Like many of the senior executives I would be coaching, I reported to him. And over the years, I had become a bit of a confidant to him. In the process, I had grown comfortable offering Hines my perspective on issues and challenges that he was grappling with. I’m sure that Hines had far more impact on me as a coach than I ever had on him, but in the moments when I had coached him, he had drawn value from it. By pointing out the obvious, Hines gave me permission to see the opportunity in a different way. The confidence I had already established in coaching him could be extended to working with the other executives. His words helped me to cut myself a break. Moreover, his words helped put my courage to work. After all, if I could coach the most senior executive on the account, certainly I could coach the people who reported to him.

The most important thing that Hines did was to give me permission to express my fears without embarrassment. Unlike some bosses I had worked for, Hines didn’t make me feel small so that he could feel big. With him, I never felt dismissed or patronized. He never disrespected me by multitasking when I talked with him, despite his pressing schedule. To the contrary, when I approached him, I always had his full presence and attention. I felt valued, not intimidated. Because Hines’s disposition permitted me to express myself without fear, when I did, he was in a much better position to provide me with good counsel. Had I reported to another executive, I would have been much more reluctant to express my fears and concerns.

More tangibly, Hines gave me permission to be courageous by pointing out where I was already doing the very thing I was afraid of. This was incontrovertible proof that I could indeed meet the challenge . . . because I was already meeting it. Armed with this knowledge, I was able to build up a thriving internal coaching practice, eventually coaching thirty Accenture executives on a regular basis.

Permission enhances safety. Often workers avoid doing courageous things because their heads are telling them that they aren’t “allowed” to. As a manager, how you carry yourself will make a big impact on how safe they feel and, thus, on how expressive they will be. By giving them your full presence, you’ll cause them to feel valued and “allowed” to bring their fears out in the open. When they do, you’ll be better able to address their concerns and shift their thinking to all the ways they are prepared to meet their challenges.

Who on your team needs to be given permission to be courageous?

Headshot of Bill Treasurer
Bill Treasurer

Bill Treasurer is founder and chief encouragement officer at Giant Leap Consulting (GLC), a courage-building company that exists to help people and organizations live more courageously.

Bill is considered the originator of the new organizational development practice of “courage-building.” Bill is the author of the internationally bestselling book, Courage Goes to Work. The book provides practical strategies for inspiring more courageous behavior in workplace settings. In 2009, the book became the 6th bestselling management book in China.

Bill is also the author of Courageous Leadership: Using Courage to Transform the Workplace. As a comprehensive off-the-shelf training program, the material is designed to help organizational development practitioners and training professionals inspire more courageous behavior in their organizations. The program has been taught to thousands of leaders in 11 countries on 5 continents.

For over two decades, Bill has designed and delivered leadership and succession planning programs for experienced and emerging leaders for clients such as NASA, Accenture, CNN, Saks Fifth Avenue, Hugo Boss, UBS Bank, Lenovo, the Pittsburgh Pirates, the CDC, the National Science Foundation, and the U.S. Department of Veterans Affairs.

Learn more at and connect with Bill on LinkedIn.

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