AI in Business: A Look at Global Giants Utilizing Artificial Intelligence

AI in Business: A Look at Global Giants Utilizing Artificial Intelligence
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Are you relatively new to the AI world and unsure of how you feel about it? Or perhaps you are a seasoned professional who is actively adapting? Regardless of your level of understanding, nothing can be more comforting than the examples of companies we’ve trusted for years – the ones without which we can’t imagine our lives. It might surprise many, but AI is not a recent phenomenon; it didn’t emerge just this year or the last. In fact, its beginnings trace back a century, and it has been significantly implemented in our lives for the past decade.

In this blog, AI topic expert, Olia Stasiuk, will talk through how Artificial Intelligence (AI) has emerged as a potent force reshaping industries and revolutionizing business operations. The expansive potential of AI in business is not only improving helping to workplace efficiency but also drive innovation in the corporate world.

 Join  Olia’s Webinar to learn more about developing your AI skills
From AI Fear to Excitement: Skills to Develop to Stay in Demand

Global giants that are utilizing AI in Business

Companies ranging from budding startups to global giants are strategically integrating AI into their operations, turning the tide of business practices. A closer look at some globally recognized companies such as Google, Amazon, Netflix, and Tesla demonstrates the transformative power of AI. These industry leaders have not merely adopted AI; they have woven it into their business fabric, setting new industry standards and paving the way for a technologically empowered future.

Let’s have a closer look:


AI is at the heart of Google’s operations. Google is utilizing the technology to enhance its core services. An early notable integration was the 2015 launch of RankBrain, an AI algorithm designed to understand user queries and improve Search. However, Google’s AI exploration stretches back even further, with significant investments in AI research and the development of pioneering platforms like DeepMind and TensorFlow.


Similarly, Amazon has harnessed the power of AI to offer personalized user experiences. Although AI has been part of Amazon’s recommendation algorithms since the late 1990s, the company took a significant leap in 2014 with the introduction of Alexa, its voice-activated AI assistant.


Netflix, a leading player in the entertainment industry, started harnessing machine learning to recommend movies to its users in the early 2000s. Their commitment to AI was further solidified with the 2006 Netflix Prize competition, which catalyzed improvements in their movie rating prediction algorithm. Imagine how much time it saves you by personalized recommendations.


Meanwhile, Tesla has incorporated AI into its production processes and self-driving technology. The company, under Elon Musk’s leadership, introduced its AI-powered Autopilot feature in 2014, enabling Tesla cars with semi-autonomous driving capabilities. Have you tried any of these yet?

These examples underscore the strategic value of AI in the corporate world. They offer insight into the potential of AI to drive efficiencies and foster growth. Through their journeys, we can demystify AI, gaining a comprehensive understanding of its practical applications and benefits in real-world scenarios. Stay tuned as we delve deeper into these case studies during our webinar.

What is the goal of using AI in business today?

Essentially, the goal of companies using AI is to make our lives as users easier. Obviously, in return, they hope to win our loyalty to their brand. But there’s nothing wrong with the normal business cycle as long as it is ethical. At the end of the day, this is how we got phones, computers, the internet, cars, and other items that we can’t imagine our lives without.

Recommended Webinar

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About the Author

From AI Fear to Excitement: Skills to Develop to Stay in Demand

Olia Stasiuk, a certified Global Professional in Human Resources (GPHR®) and Harvard Business School alumna is the dynamic founder of four enterprises, including 360 Transformers and Transformers Academy. As a seasoned author, Olia merges her fervor for education and personal development with her mission to enhance lives and careers, contributing to her diverse portfolio of success.

Her career spans various global companies where she has instituted progressive employee experience and development strategies, consistently amplifying operational efficiency. Currently, her focus is on leveraging technology and innovation, conducting pioneering research on the influence of Virtual Reality and Artificial Intelligence on adult soft skills in the workplace.

Olia’s accolades extend to being a 2023 LearningElite Judge and holding distinguished certifications from esteemed institutions, including Cambridge University (The Neuropsychology of Decision-Making), Cornell University (Diversity, Equity, and Inclusion: Building a Diverse Workforce), and TED (Public Speaking).

An 8x half-marathoner and adrenaline enthusiast, she delights in skydiving, bungee jumping, and ATVs, drawing energy from such thrilling pursuits. Her book, “From 0 to ABS in 66 days: Or, How a Simple Word “BUT” Can Turn Your Life Upside Down,” stands as a testament to her limit-defying spirit. Her collection of mini-plane models mirrors her love for travel, while her infectious passion, positivity, and achievement-laden career continually inspire others.

Click here to connect with Olia on LinkedIn ⇗

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