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How to Build Trust Within a Cross-Functional Team

Blog Post

By Rick Lepsinger

How to Build Trust Within a Cross-Functional Team

How to Build Trust Within a Cross-Functional Team

Blog Post

By Rick Lepsinger
A man in a suit walking across a tightrope

How to Build Trust Within a Cross-Functional Team

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Trust is the foundation of any organization. On cross-functional teams, where collaboration between members of different functional units is a core part of effective day-to-day operations, but when no one has direct authority over anyone else, trust is critical. However, trust can be more difficult to build in a multi-functional team, especially when team members are geographically dispersed. Building trust in teams like these is essential to ensuring successful collaboration and long-term performance.

Building trust in teams is a crucial aspect of enhancing the overall productivity, profitability, and effectiveness of these teams.

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Recognizing Trust Issues

Recognizing the signs of trust issues is crucial for diagnosing problems and guiding any efforts to build trust. Some of the danger signs of low levels of trust in a team include:

  • Lack of involvement. When team members do not share information or involve colleagues in decisions that may affect them.
  • Lack of interpersonal interactions. When every conversation between team members is “strictly business,” team members do not connect on a personal level.
  • Talking behind each other’s backs. When team members talk about the mistakes of others to everyone except the person who made the mistake.
  • Focusing on functional rather than group goals. When team members prioritize their own interests over helping one another meet goals that benefit the whole group.
  • Team members avoid asking for help. When team members take on too much themselves and avoid asking for help because they believe that they cannot rely on others.
  • Everyone deflects responsibility for their mistakes. When team members blame others rather than accept responsibility for mistakes or missed commitments.
  • Micro-managing. When team leaders, and even team members, scrutinize the work and progress of others and start to tell people how to do their work.

 

If trust is lacking, you are likely to notice several of the above symptoms among your team members. So, what can people do to build trust and increase the perception of their trustworthiness?

The 4 Essential Elements of Trust

Many of the aforementioned symptoms of a team with low levels of trust can be attributed to the lack of one or more of the following:

  • Credibility: How much team members believe what a person says.
  • Reliability: The extent to which team members “follow through” on commitments.
  • Intimacy: The extent to which team members empathize with others and feel they can confide in one another.
  • Self-Orientation: How much a team member thinks that someone else has his or her best interests at heart.

Actions to Build Trust

Trust takes time and effort to build on any team. Building trust in teams requires intention, consistency, and strategic effort. Although not always easy, some methods for building trust in a cross-functional team include:

  • Arranging face-to-face meetings. At least once early in the team’s development, arrange a direct, face-to-face meeting so everyone can put a face to a name. In addition, host online video conferencing to replicate the characteristics of face-to-face interactions. This provides opportunities for team members to connect and build relationships.
  • Partnering team members. Have team members at various locations work closely together on different projects. Then, rotate the teams so that everyone will, eventually, be partnered with everyone else at least once. This provides team members with opportunities to establish credibility (by demonstrating competence), demonstrate reliability (by meeting commitments), build relationships, and demonstrate intimacy.
  • Clarifying shared goals and common ground. Self-orientation is greatly improved when the entire team is focused on the same objectives. Common ground creates a situation where it is no longer “your” goals or “my” goals but rather “our” goals, which makes cooperation and collaboration desirable.
  • Using action plans. Action plans outline who is responsible for each activity and when it is expected to be completed. They can be seen as “contracts” that document agreements. As a result, action plans improve reliability – they increase the likelihood that commitments are top of mind and that people will deliver on their promises.
  • Celebrating wins as a group. Whenever a team member or the team as a whole has a major accomplishment (meets a particularly tough deadline, makes a big sale, solves a big productivity challenge, etc.), celebrate that win as a team. This provides a forum for team members to recognize the contributions of others, which can enhance their perception of credibility and reliability.
  • Encouraging team members to voice their concerns. If a problem is ignored, it won’t get fixed. Such problems erode productivity and erode trust over time. Creating a culture where it is expected and safe for team members to voice their concerns and complaints – and acting on them when feasible – is a crucial part of fostering self-awareness and intimacy among the team. When concerns are constructively raised and addressed, team members will feel that they can confide in others without fear of retribution and that their interests are being taken into account.

 

By using these methods, building trust in teams becomes more achievable, even among members who work across functions and distances.

Monitoring Team Trust

It’s essential to be vigilant for the warning signs of low trust levels. However, identifying specific issues can be challenging for team leaders who are not co-located with all or some team members, and for Human Resources experts who may not be active members of the cross-functional team.

One way to monitor team trust is to use OnPoint’s GRID survey to collect insights and feedback from cross-functional teams. The survey includes questions on elements that impact trust, such as shared goals and clear roles, as well as questions specifically designed to assess the quality of relationships and trust among cross-functional team members, helping to identify problems so they can be corrected.

Author
Rick Lepsinger
Rick Lepsinger

Rick Lepsinger is President of OnPoint Consulting. His career has focused on helping organizations and leaders identify and develop leaders, work better virtually, enhance cross-functional team performance, and get from strategy to execution faster. He conducts numerous seminars and workshops on succession management, leading from a distance, leading cross-functional teams, and enhancing execution. Rick has written numerous articles and is the author or co-author of several books.

Connect with Rick on LinkedIn.

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