Many economists and business executives predict a recession affecting the global economy—forcing organizational leaders to conduct comprehensive reviews of projects to cut budgets and save money. Coaches must be prepared to demonstrate how coaching projects drive the business or risk having their programs eliminated. Taking a proactive approach to program design now can safeguard budgets.
Although the coaching profession has transformed in recent years, a key question remains: Can you measure the success of coaching? Executives recognize that coaching is essential to meet the challenges of a complex and global economy. Individuals acknowledge that coaching positively impacts their life when goals and dreams are realized. Unfortunately, there are persistent concerns within the coaching community about how and when coaching should be evaluated—particularly at the Impact and ROI Levels. Coaching is necessary and significantly adds value to an organization’s bottom line. Using a systematic, multi-step, results-driven process based on design thinking, the investment in coaching can be enhanced.
Coaches recognize the need to show value. According to an ICF survey, 60% of professional coaches indicated the most significant obstacle they face in building a successful practice is sales/business development. With the coaching field constantly growing, demonstrating the credible business value your coaching can deliver is the best way to stand out and secure business opportunities.
>>Learn more at the webinar: Design Coaching to Deliver Results
To demonstrate the value that your coaching delivers, you need a credible process. The ROI Methodology® is the most recognized approach to program evaluation, with more than 6,000 implementations across 70 countries. The ROI Methodology provides organizations, businesses, government agencies, and others with a process that can cross organizational boundaries, linking programs, processes, and initiatives to bottom-line measures.
The ROI Methodology has sustained its position as the leading evaluation approach because it:
Using Design Thinking to Deliver Results
The ROI process integrates design thinking principles into four stages consisting of sequential, logical steps that lead to data categorized by the five levels of outcomes. The process of evaluating a program begins with asking why, then aligning programs to business needs, and concluding with optimizing the results.
Rooted in innovation, design thinking suggests that goals should be set for the desired outcome, and the entire team should be mobilized to design the product, service, or process to achieve the goals. More specifically, design thinking involves these elements:
Relating this process to coaching means that all stakeholders should work collaboratively to design for the desired results from coaching. The results desired could be one or all of these levels of outcomes: Reaction, Learning, Application, Impact, and possibly ROI. These outcomes represent a logical flow of data from a classic logic model. In today’s challenging economic climate, the desired level of results is impact, expressed as improvements in output, quality, time, and costs.
This can be accomplished by following 12 steps, as described below, to design for the needed business impact.
Using this process almost guarantees the desired business results because you have been intentional in the design process. Following these principles and implementing design thinking will reap rewards for your bottomline. Using the ROI Methodology, you will then be able to measure and evaluate the impact and ROI of your coaching programs.
Register for the webinar here.
Written by Patti Phillips