Members for Life: Innovative Strategies for Better Retention

Members – who are they, and how do they differ from customers? Members are customers who have a specific loyalty because they belong to your organization. They’re members of associations, golf clubs, fitness clubs, and more. But sometimes, organizations become complacent and they forget that their members are customers who have choices. Couple that with an economy that’s forcing members to reconsider non-essential expenditures, and you have a perfect recipe for attrition. So, now more than ever, it’s time to get smart and discover innovative new strategies for member retention.

But first things first. Not all members are created equal. Yes, it’s true that some hold more value to your organization than others. And that’s why it’s important to know how to calculate the lifetime value of your members, understand the cost of turnover, and get your organization to commit to an active member retention plan – from the bottom to the top.

Join expert Bruce Matza for an informative and useful webinar that will leave you prepared and excited to return to your organization with new knowledge, practical techniques, and the readiness to make a difference.