The Power of Behavior Economics

The Power of Behavior Economics | Recorded Webinar

60 minutes

Why do people make such interesting decisions? How can I influence the behaviors of my future and current customers? Behavior Economics is a science-driven approach to understanding why people make decisions.

Aligning the science of decision-making with human behavior results in a powerful framework in which leaders can create experiences and services which resonate with those they serve.

Think about it; at any given moment, we are engaged in some type of decision-making, which results in a variety of emotions and expectations. By understanding customer psychology, we can accelerate growth and engagement.

Attendees will learn

Why people make decisions.
How to change behavior with easy-to-learn tactics.
The “3B framework” for behavior change.
How to influence people’s environment to create behavior changes.

Who should attend

Leaders and managers
HR and learning and development personnel
Anyone interested in learning about the power of behavior economics

Resources

[Blog] Behavior is a Personal Challenge for Each of Us

Presenter

Dr. Judith Cardenas‘ expertise is at the intersection of behavior design and innovation. Her academic background includes a doctorate in education administration, as well as a doctorate in training and performance improvement. She has completed a variety of postdoctoral training, including leadership development at Harvard University’s John F. Kennedy School of Government. Not only is she certified as a Registered Corporate Coach and a Professional for Return on Investment, but she also holds certifications in the area of Innovation -MIT and Service Design.

Judith has created and delivered training to organizations and agencies such as the World Bank, United Nations, QVC, Inc., Phillips Semiconductor, U. S. Navy, U. S. Nuclear Regulatory Agency and U.S. Army, National Institute for Staff and Organizational Development/UT Austin and American College of Radiology.

Sponsor

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