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Proving the Value of Soft Skills | Recorded Webinar

Proving the Value of Soft Skills | HRDQ-U

60 minutes

We all need soft skills. Whether leadership development, communication, team building, problem-solving, empowerment, critical thinking, or mindfulness, soft skills are essential and can deliver value. The problem is executives haven’t seen the value of the soft skills programs in terms they appreciate and understand. Consequently, they often call these skills “Fluff.”

The challenge is to evaluate major soft skills programs at the impact and ROI levels. Some learning professionals are reluctant to do so because these programs will not deliver a positive ROI. The reality is, when designed properly, these programs can and do deliver a positive ROI.

This webinar will provide useful, practical tools to help you show the value of soft skills programs. Presented in an easy-to-understand format, this interactive session shows how to measure the business value of soft skills programs and how to calculate the ROI.

This webinar also provides detailed case study examples to show how to measure and evaluate different soft skill programs and initiatives. Participants will see what is being measured, how it is being measured, and how the data are used to improve the soft skills programs and influence more investment in soft skills.

Attendees will learn

  • How to explain the value chain for soft skills.
  • How to describe the need to show impact and ROI for major programs.
  • How to design soft skills programs to deliver impact and ROI.
  • How to explain how to measure program results at all five levels of outcomes.

Who should attend

  • Leaders and managers
  • HR and learning and development personnel
  • Trainers and independent consultants


Dr. Jack J. Phillips is a world-renowned expert on accountability, measurement, and evaluation. He is the chairman of ROI Institute, Inc., which provides consulting services for Fortune 500 companies and major global organizations. He is the author or editor of more than 100 books and conducts workshops and presents at conferences throughout the world.

Jack has received several awards for his books and work. On three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry, based on his work on ROI. The Society for Human Resource Management presented him with an award for one of his books and honored a Phillips ROI study with its highest award for creativity. The American Society for Training and Development gave him its highest award, Distinguished Contribution to Workplace Learning and Development. The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. In 2019, Jack, along with his wife Patti P. Phillips, received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital. His work has been featured in the Wall Street Journal, BusinessWeek, and Fortune. He has been interviewed by several television programs, including CNN.

Jack regularly consults with clients in manufacturing, service, and government organizations in 70 countries around the world. He can be reached at




Training professionals everywhere are feeling pressure to prove the value and impact which their training initiatives can bring to the organization. Without a proven return on investment (ROI) of learning, management buy-in and training budgets are in jeopardy. HRDQstore provides a range of tools for helping you learn how to calculate ROI for your learning initiatives. Learn more at

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