Mousify your Instructional Design for MAGICal Results

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HRDQ-U is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP®️ or SHRM-SCP®️ recertification activities.

Date: September 7, 2022 | Time: 2:00 pm EST | Length: 60 minutes


Mousify your Instructional Design for MAGICal Results


60 minutes

Most training designs follow the ADDIE model. Join Lenn Millbower in a one-hour webinar and discover an improved MAGICAL model—one that is straightforward and engaging—that he applied repeatedly when he worked at Walt Disney World and for many other clients, including health care, grocery, government, and utilities. 

Writing training for Walt Disney Entertainment was fascinating: Characters, Parades, Fireworks, Leadership, Finance, Orientation and more. It also required a more engaging approach than the normal training audience. Entertainers are not known for their abilities to sit through lectures. The training programs Lenn designed had to be inspirational, memorable, and motivating. Applying his entertainment background, his Learnertainment™ methodology, and brain learning theory, Lenn developed his own methodology, explained in the acronym MAGIC. 

– Message – Identifying the emotional core of the subject to be taught 

– Anticipation – Thrusting the participants into the experience 

– Guidance – Teaching the most critical must-know information 

– Investigation – Validating and expanding on the information presented 

– Customization – Identifying and planning personal applications 

This simple, emotion-based, sequence resonates deeply with learners. It is easy to use. Classes come together quickly. They flow seamlessly and logically. Learners experience a journey, not a lecture and leave energized to take what they learned into the real world. Join us and learn how to create your own instructional MAGIC. 

Attendees will learn:

  • To identify an emotional hook that will matter to their learners. 
  • How to sort relevant content that must be taught and discard all other content using a content identification filter. 
  • How to place relevant content into the appropriate program segments using a design template worksheet. 
  • To identify the most effective activity placement locations in their instructional design. 

Who should attend:

  • Executives, managers, and leaders 
  • HR and learning and development personnel 
  • Trainers and independent consultants 


Lenn Millbower

Lenn Millbower, the Mouse Man™ and author of Care Like a Mouse, teaches Walt Disney inspired service, leadership, innovation, training and success strategies. Everything Disney touched seems magical. It isn’t. It’s method. Lenn saw that method up close. He spent 25 years at Walt Disney World: Epcot Operations trainer, Disney-MGM Studios stage manager, Animal Kingdom opening crew, and Disney Institute, Disney University, and Walt Disney Entertainment management. Now he shares methodologies that will help you make your own magic. 

Connect with Lenn on Facebook, Twitter, LinkedIn, YouTube, and at


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HRDQ Consulting

HRDQ Consulting’s highly experienced consultants can pull your teams together online from remote locations. We deliver experiential, instructor-led training virtually and in the classroom using our tested curriculum of 80+ classes. We offer custom course creation and product delivery, too!

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