Great Leadership Creates Great Workplaces

Public Relations - Communication

60 minutes

The key to making extraordinary things happen in organizations is great leadership. It contributes more to positive outcomes than any other single factor. Great products, great strategy, great people are absolutely critical, but with poor leadership, they produce only a third to a half of their potential. It takes great leadership to create great workplaces that create great results. If you want better results in your marketplace, you have to ensure that you are fostering great leadership within your organization.

In this webinar, leadership author and researcher Jim Kouzes will present evidence that leadership makes a significant and meaningful difference in people’s engagement at work and in the performance of their organizations. In analyzing responses from over two million people around the world, Jim and coauthor Barry Posner have found that leaders who more frequently exhibit The Five Practices of Exemplary Leadership® have employees who are more committed, proud, motivated, loyal, and productive than those whose leaders exhibit these practices less frequently. Engagement scores are 25 to 50 percent higher among the groups with exemplary leaders. These workplaces also have higher performance than those with leaders who engage less frequently in these practices. Jim will explore how great leadership creates great workplaces through the application of The Five Practices®. He’ll also offer concrete advice on what you can do to put each of the practices to use immediately to improve engagement and performance.

Attendees will learn

  • The variable that most explains engagement in the workplace.
  • The one attribute that is the foundation of all leadership.
  • The factor that most distinguishes leaders from individual contributors, and how it’s directly related to engaging people over the long term.
  • The condition that is most likely to produce personal-best leadership and how you can create it.
  • The factor that rules innovation, brand image, acceptance of leaders’ influence, commitment— just about everything else important in organizations—and what leaders can do about it.
  • How to keep spirits high and hope alive.
  • The secret to success in life—seriously

Who should attend

  • Managers and leaders
  • Human resources professionals
  • Trainers
  • Organizational development professionals


Jim Kouzes is the coauthor with Barry Posner of the award-winning and best-selling book, The Leadership Challenge, with over 2 million copies sold and available in 22 languages. He’s also the Dean’s Executive Fellow of Leadership, Leavey School of Business, at Santa Clara University.

The Wall Street Journal has cited Jim as one of the twelve best executive educators in the U.S. He is the 2010 recipient of the Thought Leadership Award from the Instructional Systems Association, listed in 2010-2013 as one of HR Magazine’s Most Influential International Thinkers, named one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America in 2010-2015 and honored as one of its Lifetime Achievement recipients in 2015, selected by Global Gurus as one of the Top 30 Leadership Gurus in 2015 and ranked by Leadership Excellence magazine as one of the Top 100 Thought Leaders over the last 10 years.

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