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Design Coaching to Deliver Results | Recorded Webinar


60 minutes

Coaching has never been as important as it is today, given our new ways of working and learning. Coaches serve as sounding boards, thought-partners, and accountability mates. Yet, there remain obstacles to building a coaching culture within many organizations. According to a study by the International Coaching Federation, the barriers to building a coaching culture include limited support from senior leaders, inability to measure the impact of coaching, and lack of budget for coaching activities. These obstacles are often overcome when coaching delivers results most meaningful to those funding the coaching. The question is, how can you ensure that coaching delivers the results that matter? It’s all in the design.

Attendees will learn:

  • The five-level evaluation framework representing multiple perspectives of coaching results.  
  • How to use the framework as the basis for designing your coaching intervention.  
  • How to demonstrate the results that matter most, including the return on investment in coaching.

Who should attend:

  • Leaders and managers 
  • HR and learning and development personnel 
  • Trainers and independent consultants


Patti P. Phillips, Ph.D., CEO of ROI Institute, Inc., is a renowned leader in measurement and evaluation. Patti helps organizations implement the ROI Methodology®️ in more than 70 countries around the world. 

Since 1997, Patti has been a driving force in the global adoption of the ROI Methodology and the use of measurement and evaluation to drive organization change. Her work as an educator, researcher, consultant, and coach supports practitioners as they develop their own expertise in an effort to help organizations and communities thrive. Her work spans private sector, public sector, nonprofit, and nongovernmental organizations. 

Patti serves as a member of the Board of Trustees of the United Nations Institute for Training and Research (UNITAR). She serves as chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; Principal Research Fellow for The Conference Board; board chair of the Center for Talent Reporting (CTR); and is an Association for Talent Development (ATD) Certification Institute Fellow. She also serves on the faculty of the UN System Staff College in Turin, Italy. 

Patti has authored or edited more than 75 books on the subject of measurement, evaluation, analytics, and ROI. Her work has been featured on CNBC, Euronews, and in more than a dozen business journals. 

Connect with Patti on Facebook, Twitter, LinkedIn, and at




Training professionals everywhere are feeling pressure to prove the value and impact which their training initiatives can bring to the organization. Without a proven return on investment (ROI) of learning, management buy-in and training budgets are in jeopardy. HRDQstore provides a range of tools for helping you learn how to calculate ROI for your learning initiatives. Learn more at

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